No one really seems to talk about it or acknowledge it, but iMessage is where a lot of mobile usage is trending towards, particularly for Gen-Z, and there are many good reasons why.
Let me preface this piece with three important points, a) the qualitative / quantitative observations I’m talking about here are with direct regard to US based teens / Gen-Z, not international, b) full disclosure that our main product, Fam, is currently premised on the iMessage platform. By no means do I intend to be biased in anything I say with regard to iMessage (hard to believe, but trust me). These insights are based off of quantitative data and now years of observing Gen-Z behavior within the context of mobile, and c) given the limited public information on most of the platforms mentioned in this piece, I had to derive several data points based on the metrics that have been historically disclosed by these companies. You can find the references and derivations here.Read More