Fam took 8 days to build, but it took over 2 years and 4 other product launches to create.
The story starts when I teamed up with my cofounders Frank and Giuseppe. They had already created a powerful high school brand called SmackHigh — a collection of regionalized Twitter accounts that enabled over half a million high school students to share and read high school student news. It was kind of like YikYak, but polished. We worked on a few side projects and immediately hit it off; we complemented one another in different ways, but shared one common trait: obsession with the grind.Read More