Imagine spending $250M-$350M so that your mobile app could provide a comprehensive way to help users stalk where their friends are at and what they may be doing. Well not too long ago, Snap Inc. did.
For those of you who aren’t too familiar with Snap’s latest feature, it’s pretty simple. You pinch your Snap camera screen with your thumb and index finger and it activates the map. You then select whether you want to be visible to all your friends, a custom group of friends, or to no one (ghost mode). Just like that you have now been entered into the wonderful world of modern day stalking, of both your friends and interesting nearby events.
Now…..many of you may be thinking, why in the WORLD would I want to let my friends stalk my every movement? That’s the thing though, it isn’t intended to be used for stalking.Read More
Teen iMessage Group Chats contain a treasure trove of growth & product development insights (yes really)
Imagine being in a group chat with teenagers all day? Sounds crazy, right?
One of the best gateways to valuable insight for any company’s marketing and product strategy is understanding the end user or customer. The more you understand how your users think and make certain decisions, the better informed your macro and micro decisions will be. Here at Fam, we live by this philosophy, quite literally.Read More
Fam took 8 days to build, but it took over 2 years and 4 other product launches to create.
The story starts when I teamed up with my cofounders Frank and Giuseppe. They had already created a powerful high school brand called SmackHigh — a collection of regionalized Twitter accounts that enabled over half a million high school students to share and read high school student news. It was kind of like YikYak, but polished. We worked on a few side projects and immediately hit it off; we complemented one another in different ways, but shared one common trait: obsession with the grind.Read More
by Franco Iudiciani, CMO & Co-founder of Fam
You’ve probably seen the headlines TONS of times.
“The ‘XYZ’ app hits 250,000 installs on its launch day” or “New teen app ‘BLAH BLAH’ goes viral on college campuses, gets 40,000 installs overnight.”
And you’ve probably seen those “other” headlines, too…
You know, the ones that are titled just like the one you’re reading right now: “How to get 17,556 app installs in 3 days without spending a dime in marketing!”
Well, the reality for most apps’ situations (unless you’re...Read More